For this, we were tasked to create whatever we desired, I've started working on this 11x17 brochure this week. I felt like I needed to keep the cover and back simple, yet appealing to look at. I used the shape tool to create a house, and used the design principles to help people's eyes track a certain way; down the graphic.
The inside was kept more simple. The house on the bottom were created using the shape tool as well. I wanted to keep this simple, but be able to pass along a lot of information.